Given we have demographics, can we look for under-represented areas with similar demographics, are more importantly, as Acton Aid advertises with road side banners, what roads are they likely to drive down? To achieve this our data tells us the high level postcodes where Proms sells tickets. For those we can find actual postcodes with matching demographics with no ticket sales. We sample those postcodes and weight by the number of similar postcodes, estimating the likely travel destination we then weight by destination, and gather the road segment use weights to estimate the top 50 road segments used by potential customers - our last but one slide.
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