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The Iron Acton Proms and Mash

Each year, on succesive nights, Iron Acton holds a last night of the proms concert and a 'Mash' (where Rock and/or roll) can be played. The concerts have a largely local (South Gloucestershire) audience, but an interesting question is were are the tickets sold. Equally who, well what demographics are represented, are the customers for the events?

Given we have demographics, can we look for under-represented areas with similar demographics, are more importantly, as Acton Aid advertises with road side banners, what roads are they likely to drive down? To achieve this our data tells us the high level postcodes where Proms sells tickets. For those we can find actual postcodes with matching demographics with no ticket sales. We sample those postcodes and weight by the number of similar postcodes, estimating the likely travel destination we then weight by destination, and gather the road segment use weights to estimate the top 50 road segments used by potential customers - our last but one slide.
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Ticket purchases 2015

Ticket purchases 2016

Location and Number as Zoomable Tree - 2015

Demographic Breakdown - 2015

Location and Number as Zoomable Tree - 2015

Demographic Breakdown - 2015

50 Most used routes

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